To become a Reservation Rewards member, you will either be asked: to (a) provide a basic profile
about yourself by filling out an online registration form with your name, mailing address,
email address and payment information (including credit and/or debit card number and expiration
date) collectively ("Personal Information"); or (b) expressly authorize a marketing partner of
ours to transfer certain contact and billing information to us (including your mailing address
and payment information (including credit and/or debit card number and expiration date).
In addition, any information that you enter on an enrollment or other form on the program’s Web site may be collected and retained by Webloyalty
have different privacy practices and we encourage you to read their privacy policies.
After joining Reservation Rewards, we may request that you verify your Personal Information
previously provided, provide additional contact information (your telephone number,
for instance), indicate your communication preferences and create your permanent member
identification and password for secure use of the service. You may also be required to select
a challenge question and provide the answer so that we can assist you if you forget your
member identification or password. Any data requested helps us to provide you with your
benefits, and to personalize and properly service your membership.
Depending on the benefits that you elect to use, you may be asked for additional information to properly
service your Membership. For those benefits that require you to submit a reimbursement claim,
you will be required to complete a form requesting information needed to process the claim.
Depending on the type of claim and the circumstances surrounding the claim, you may be required
to provide additional documentation to support your claim.
From time-to-time we may provide you the opportunity to participate in contests or surveys on our Site.
If you participate, we will request certain Personal Information from you. Participation in
these surveys or contests is voluntary. The requested information typically includes contact
information (such as name, email and/or mailing address) and demographic information. We may
use this information to publish contest winners, to monitor site traffic or personalize the
site (in the case of anonymous information collected in surveys) and to send participants an
email newsletter. We may use a third party service provider to conduct these surveys or
contests; that company will be prohibited from using your Personal Information for any other
purpose. We will not share the Personal Information that you provide through a contest or
survey with any other third parties unless you so consent or as otherwise provided in this
Refer a Friend
We may offer a referral service so that we can tell one of your friends about our Site or services by
forwarding certain marketing communications and/or emails to an individual you believe may be
interested in our products and services.
Cookies and Logfiles
Like many websites, we gather certain information automatically and store it in log files. This information
includes internet protocol (IP) addresses, browser type, internet service provider (ISP),
referring/exit pages, operating system, date/time stamp and clickstream data. We use this
information to analyze trends, to administer the Site, to track users' movements around the site and to gather demographic information about our
user base as a whole. After collection, during our processing of the data, we link this
automatically-collected data, including your IP address, to the Personal Information that we hold , and such data is retained by us with other information we collect and
retain about you in connection with your Reservation Rewards membership.
A cookie is a small text file that is stored on a user's computer for record-keeping purposes.
We use session and persistent cookies on this Site. A session ID cookie expires when you close
your browser. A persistent cookie remains on your hard drive for an extended period of time.
You can remove persistent cookies by following directions provided in your Internet browser's
"help" file. We use persistent cookies to store your passwords so that you don't have to enter
it more than once per visit to our Site. Persistent cookies also enable us to track and more
effectively target the interests of our users to enhance their experience of Reservation Rewards.
If you reject persistent or session cookies, you may still use our Site, but your ability to use some areas
of our Site, such as contests or surveys, will be limited. You may learn about how to remove
persistent and/or session cookies by visiting the Interactive Advertising Bureau's website,
allaboutcookies.org. We link the information we store in cookies to any Personal Information
that we gather about our members.
Third Party Cookies
In addition, we may use advertising technology to place advertisements on search engines, on our Site and/or
on third party sites upon which we advertise. This technology uses information about your
previous visits to this Site and the third party sites upon which we advertise to tailor the
advertisements shown to you. In the course of serving our advertisements, a unique third-party
cookie may be placed or recognized on your browser. In addition, we use web beacons, provided
by our ad serving partner, to help manage our online advertising. These web beacons enable our
ad server to recognize a browser's cookie when a browser visits this site and to learn which
advertisements or listings bring users to our Web site. The information we collect and share
through this technology is not personally identifiable.
Further, other parties may collect certain personally identifiable information about your online activities over time and
across different Web sites when you use this Site or the service.
We employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us to better
manage content on our site by informing us what content is effective. Clear gifs are tiny
graphics with a unique identifier, similar in function to cookies, and are used to track the
online movements of Web users. In contrast to cookies, which are stored on a user's computer
hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period
at the end of this sentence. We link the information gathered by clear gifs to the Personal
Information we gather about our members.
Marketing Data From Third Parties
We may combine the information you submit under your account with other information from other Webloyalty
services or third parties, including from our marketing partners, and/or our benefits
suppliers to better target our advertising and to improve the quality of our services.
When you communicate with us (by postal mail, email or otherwise), we may retain those communications to
enable us to process enquiries, respond to your requests and improve our services.